Aggressive Art Marketing

I learned this lesson the hard way, but Robert Genn says it all in his latest newsletter “aggressive marketing is not worth a prayer if the work is substandard.”  Depending on where you’re displaying your work, or trying to get your work displayed, you generally want a solid body of between 15-20 works.  Rushing art by not giving yourself enough time to develop a work (let alone a series) is foolish.

This is what happened a couple of summers ago for me. I did exactly the opposite of what would sell my work AND develop as an artist: “Putting work in front of the general public and appearing eager to sell it can be the kiss of death.”  I’m glad, however to have learned this lesson early on and to have come out with a better understanding of both my artistic direction, but also a sense of the art market both online and physical.  I have seriously enjoyed drawing daily this summer and to quote Genn again “The idea is to get good, rather than get commercial.”  To conclude here is my most recent drawing:

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